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A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations

Sinfully decadent: priming effects of immoral advertising symbols on indulgence

Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments

Keeping it real: examining the influence of co-branding authenticity in cause-related marketing

To meet or meat? homophones in advertising encourage judgments and behaviors in children

How a smile can make a difference: enhancing the persuasive appeal of celebrity endorsers: boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne smile" in advertising

May the force drag your dynamic logo: the brand work-energy effect

Pseudohomophones as brand names: Prioritising the emotionally interesting homophone

Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments

Spot the difference: examining facial characteristics that enhance spokesperson effectiveness

Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

You see froot, you think fruit: examining the effectiveness of pseudohomophone priming

Ads aimed at dads: exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies

The impact of age on consumer attachment to celebrities and endorsed brand attachment

When your source is smiling, consumers may automatically smile with you: investigating the source expressive display hypothesis

White eyes are the window to the pure soul: metaphorical association and overgeneralization effects for spokespeople with limbal rings

Communicating product size using sound and shape symbolism

Names versus faces: examining spokesperson-based congruency effects in advertising

Smoker's recall of fear appeal imagery: examining the effect of fear intensity and fear type

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